Business Group Blog

Top Employers Invest in Parental Benefits

The best places to work are making the parenthood journey a joyful one, according to a recent Fortune article featuring Business Group members Comcast and pWc for their innovative approaches to supporting new parents.

According to Bill Strahan, executive vice president of human resources for Comcast Cable, “You don’t have to hide your family here."

Twenty of the largest U.S. employers invest in parental leave for a reason — it's a benefit working parents want and need. And now large employers are turning their attention to building a broad, inclusive suite of benefits.

In the recently published Parent Package, the Business Group identified three broad areas employers can take action on to show working parents they care: health care & insurance, leave & flexibilities and work-life & well-being.


There are hundreds of data-backed parental benefits and support options large employers could offer to match or surpass top competitors in their industries. For instance, among the surveyed employers included in the Parent Package:

  • 71% offer fertility drug coverage
  • 20% offer goodie bags for expectant mothers
  • 22% provide travel kits and shipping services during business travel
  • 12% offer new parent career coaching

Innovative solutions are necessary to retain top talent and keep employees engaged. Fortunately, you can stand out among forward-thinking employers and find the benefit offerings that make the most sense for your workforce strategy by taking advantage of the Business Group’s Parent Package.

The Parent Package serves as a roadmap to employers, highlighting how and why they should effectively develop, implement, bundle and communicate a comprehensive suite of benefits that support employees throughout their parenthood journey – from evidence-based fertility treatments to college savings plans and beyond.

If you’re an NBGH member — download the Parent Package to see how your benefits compare to other organizations.

Download the Parent Package

Not an NBGH member? Contact NBGH to learn more about membership and the resources available through member benefits, including the Parent Package.