Business Group Blog

8 Clever Ways to Shape Your 2017 Open Enrollment Communications Strategy

Are you tired of the same old open enrollment communication tactics? Not achieving the engagement results that you hope for year after year? It’s time to shake things up a bit and try some of the approaches that your savvy industry peers have been using to boost their employee engagement numbers.

Read the tips below and then watch 8 Clever Ways to Shape Your 2017 Open Enrollment Communications Strategy and learn how your peers are going a step further to achieve better engagement results. This 15-minute video will show you how you can put a fresh face on your communication strategy this year by doing the following:

  • Personalize communications
  • Remember spouses and partners at home
  • Don’t underestimate the value of face-to-face communication
  • Research, evaluate and leverage your data dashboard to target messaging
  • Give a voice to employees in the form of interviews, surveys and testimonials
  • Use newer media and reach employees “where they are”
  • Make benefits education fun
  • Stay organized and allow ample time to plan, test materials and make adjustments

 

Note: This resource is for NBGH members only and login is required.